The New Normal.
I wanted to build a collection around concept of cultural diversity by creating prints from an artwork that highlights equality. The core challenge was in designing a print and garments that has commercial appeal to a specific target audience.
Panel
Torrens Uni.
Date
2016
Panel
Torrens Uni.
A full scope approach
ensures end to end consideration.
The brief was to create a womenswear collection steeped creative concept with individual, aesthetically stunning solutions with a commercial appeal. This relied on multi departmental, action orientated results.
Strategy
To create and implement a collection with full scope I was required to design and development styles, digital renders and 3 rounds of approvals, I think began the strategy phase with creating a campaign strategy, market research, and a go-to-market preliminary rollout plan.
Execution
With approvals and a solid strategy in-hand, I started managing the creative process including branding update, print design, graphic design for digital and document, video ad, photoshoot, and tech-packs for garment manufacturing.
Collection Development.
“We all know that Diversity makes for a rich tapestry and we must understand that all the threads of the tapestry are equal in value no matter what their colour.” M.Angelou
Print Development.
This print is on of 5 that was inspired by his artwork I had created previously circa 2005 – then reimagined into a seamless print. Colour standards developed with Pantones and tested via fabric strike off before development.
The New Normal.
I wanted to build a collection around concept of cultural diversity by creating prints from an artwork that highlights equality. The core challenge was in designing a print and garments that has commercial appeal to a specific target audience.
Panel
Torrens Uni.
Date
2016
Panel
Torrens Uni.
A full scope approach
ensures end to end consideration.
The brief was to create a womenswear collection steeped creative concept with individual, aesthetically stunning solutions with a commercial appeal. This relied on multi departmental, action orientated results.
Strategy
To create and implement a collection with full scope I was required to design and development styles, digital renders and 3 rounds of approvals, I think began the strategy phase with creating a campaign strategy, market research, and a go-to-market preliminary rollout plan.
Execution
With approvals and a solid strategy in-hand, I started managing the creative process including branding update, print design, graphic design for digital and document, video ad, photoshoot, and tech-packs for garment manufacturing.
Collection Development.
“We all know that Diversity makes for a rich tapestry and we must understand that all the threads of the tapestry are equal in value no matter what their colour.” M.Angelou
Print Development.
This print is on of 5 that was inspired by his artwork I had created previously circa 2005 – then reimagined into a seamless print. Colour standards developed with Pantones and tested via fabric strike off before development.