Astille.
Working with the Astille brand for over 2 years enabled me understand the customer base and clearly see the market positioning of this emerging luxury brand. Tasked with managing the design and marketing process from conception through to launch, including; actively sourcing unique fabrics overseas, briefing in the development team and coordinating with the production factory, maintaining brand messaging and directing content creation from photoshoot concepts to securing talent and initiating commercial output or product and creative. The core challenge was maintaining multi departmental timelines leading into sales agenda through COVID19 while forming creative solutions for revised budgets, logistics and promotional planning.
Client
Astille, Pty Ltd.
Date
2020
Role
Concept Creation,
Sourcing, Marketing, Production, Operations
The ability to execute the vision is what sets me apart.
Devloping an idea into a concept through to launch is design lead with every intention of that vision being picked up by a customer base. I present creative and cost effective solutions by fast and accurate development of products and processes. I will help you develop an aesthetic that will excite customers and convert into sales.
Strategy
Assess creative and technical requirements, create mood boards and be responsible for sourcing fabrics and trim to visualise products and ranges with clarity. Coordinate the marketing, technical and manufacturing team members throughout the product-development process ready for PR handover.
Execution
After determining which styles needed to be developed, I set about coordinating the sourcing and design room team. Then overseeing departmental timelines while ensuring creative vision was met through copywriting, style development at luxury level finished, exemplified through photography and lookbook output for both retail and wholesale clientele.
Wholesale and E-commerce
Update website and ensure wholesale content was accurate and imagery met branding standards
Launch
With little time to arrange during the uplifting of covid restrictions I was tasked with the coordination of advertising collateral of the launch party including securing a venue and sponsors ready for PR handover. <br>
