I was invited along to the Elle Australia style workshop in Brisbane recently where the Fashion Editor of Elle Australia, Emma Read with Westfield Carindale Personal Stylist, Cidonie Richards commentated about the key Summer fashion and beauty trends.
I was met with Champagne and dined with amazing canapes from gallery 1. I sipped my bubbles and looked in my red ELLE bag to find the 300+ page novel of a magazine. I expected to have a quick flick and be done with it, but as soon as I put the weighty mag on my lap I instantly envisioned myself sitting by the pool and getting all “book wormy” about it. I knew this needed more attention. After the kids are in bed? While I’m pretending to listen on the phone? While I’m supposed to be working? Well… you get the idea.
What I really took from this style workshop by Elle was that it projected the magazine in a way of being a lifestyle testament. The insight to the summer trends was a platform of what we can expect to see coming up. “White on White, “Sports Luxe”, “Modern Floral”, “Monochrome.” As I watched to clothes horses walk on the platform I realised that we all have this in us, but the cariety of affordablity was well thought out for each choice. Each outfit said” invest wisely in your statement and accompany it with something complementary and affordable to make the statement really stand out.” It seemed more in touch with PERSONAL STYLE as apposed to FASHION TRENDS alone.
ABOUT ELLE AUSTRALIA: Bauer Media Group, Hearst Magazines International and Lagardère Active announced the launch ofELLE Australia. The first issue, October, will be on sale in September; the website, ELLE.com.au, will launch in August. With a global circulation of 6,560,000 and 21 million readers across 44 editions, ELLE is the largest fashion magazine brand in the world. The editor of ELLE Australia Justine Cullen is so far off the charts that it hurts! I mean this in an exceptional way. She has a newborn, is a social media feind and on top of that managed to be apart of one of the biggest magazine launch in Australia. For more information about the beauty and brains behind the magazine go to theaustralian.com.au to read about the10 questions for Justine Cullen interview.
Matthew Stanton, CEO of Bauer Media, said, “The launch of ELLE Australia sees three of the world’s greatest publishing houses working together on one of the world’s greatest brands: the Bauer Media Group; our joint venture partner, Hearst Magazines International; and our licensor, Lagardère Active.
“This is our first major launch since ACP Magazines was acquired by the Bauer Media Group and we are particularly excited to be launching ELLE, which offers readers and marketers all the benefits of a well-respected and successful global brand, as well the opportunity to participate in a multiplatform magazine from the start.”
Peter Holder, publisher of the Hearst-Bauer Media joint venture, said, “ELLE Australia provides a unique opportunity to innovate and develop the brand across multiple platforms. ELLE will lift the bar and set new standards – challenging every notion of what a magazine can do and be.”
The joint venture between Hearst Magazines International and Bauer Media is one of the most successful and long-standing publishing partnerships in Australia, with a portfolio that includes Harper’s Bazaar, Cosmopolitan, madison and now ELLE.
Kim St Clair Bodden, senior vice president/editorial director of Hearst Magazines International, said, “Bauer Media and Hearst Magazines International have launched the most successful titles in Australia, and we’re confident that the ELLE Australia will continue our successful track record in the market.”
Valéria Bessolo Llopiz, ELLE international director of Lagardère Active, said: “ELLE is an international superbrand. Our print editions are loved by millions around the world, while our exciting digital multi-platform assets add to our relevance and incredible reach.
“ELLE’s mission has always been to inspire women to express their personal style; inform them about the latest trends in fashion, beauty, lifestyle and culture; and entertain them with beautiful imagery. This unique mix has proven to be the winning formula for the brand’s worldwide success and positions it perfectly for an exciting Australian launch.”
ELLE offers its global audience powerful multi-channelled platforms with 34 local websites, 28 million unique web visitors, eight mobile apps and18 thematic mobile apps, 10 iPad apps and seven thematic iPad apps, more than 2.5 million Facebook likes and 3.5 million Twitter followers.