I met Charlotte earlier this year and since then I watched her fashion label Charlotte Hawke Clothing develop into individual, classic and feminine designs are created to easily slide into your wardrobe. I popped in to her new pop-up store at Shop 3/ 5 Goldman Lane, Double Bay
She draws inspiration from a mélange of Sydney’s beautiful East – the beaches and harbour lifestyle, and an international twist through growing up in Europe during her teenage and younger years. While London ignited Charlotte’s love of fashion, it was only when she moved to Sydney and noticed an untapped gap in the market for affordable, unique and elegant pieces that she began the Charlotte Hawke label in 2010.
Tell us a little about yourself and what experiences led you to this point in your career
I always knew I wanted to start a clothing label, so after studying at Sydney Uni I worked in fashion to get as much experience and knowledge of the industry as I could. I grew up in England and when I moved to Australia I noticed a gap in the market for wearable garments in beautiful fabrics, which led me to start Charlotte Hawke the label. After creating my first collection and selling at the Bondi markets I found a niche for affordable, elegant designs and it progressed from there.
What does a typical day in the life for charlotte involve?
It depends what time of year it is. If I’m designing a new collection a typical day will involve sketching, researching fabrics and trims, and looking at projected trends for inspiration. If I have a pop up shop, my day will involve opening the shop, checking emails, stocktake, responding to customer orders and requests, selling garments and designing in between. I’m also always checking and updating the Charlotte Hawke Instagram and Facebook!
What local talent are you loving right now?
I love Lee Matthews for her use of beautiful natural fabrics combined with unique prints and dyes. I also love Alexandra Redmond, an up and coming Sydney jewellery designer who creates colourful, unique pieces.
If you could give 2 golden nuggets of advice to someone who’s wanting to start their own label what would it be?
Find your niche and follow your heart. Don’t design what other people are doing; if you design what you love it will be reflected in your garments and people will see that.
What is one of your FAQ’s?
I’m always being asked where I find my fabrics and where I get my prints from. My prints are all unique and designed myself. People often walk into my shop and comment on how fresh and different it is which is always great to hear.
What is Double Bay’s best kept secret?
It’s hard to go passed Market Import on Bay Street, Double Bay, for the selection of beautiful, eclectic homewares imported from Mexico, Italy and Spain. I love the vibrant colours of the ceramics, glassware and the Mexican embroidered dresses are stunning!